Where is that Check ?

Realty Times - Real Estate News and Advice.

This article in Realty Times makes a good point. Its major statement basically is correct that all the measures of visitors, clickthroughs, and page views of your real estate web site are really unimportant if they don't lead to a check.

However, that said, there's nothing in the article that tells you what DOES lead to a check. It does want accolades from Realtors® stating "I got a check!". So here's mine.....Last year I got six figures worth of checks all from my web site.

But that statement doesn't help you either. It is much more correct and helpful to be told that visitors, clickthroughs, visit duration, page views, etc. mean nothing unless you garner visitor information from those who might actually have a real estate transaction in their near future plans. That's how you get a check. So it IS VERY IMPORTANT to have a lot of great site traffic numbers, but ONLY IF you have mechanisms in place on your site to get visitors to give you their email address so that you can go to the next step.

Websalesfunnel Most of us have seen a funnel used in sales training to illustrate the progression of prospects through our sales process to a check. Your web site can generate a huge number of prospects above the funnel. However, due to their anonymity at that point, the great majority will totally miss your funnel and you'll never know who they are. Since they don't really know you either at this point, they're normally gone for good. What you have to do is pierce the anonymity, get their email address, and then let them get to know, trust and depend on you for information.

I have, on my tech site, specific examples of how to go about doing this at : Tech Tips If you take anything from the Realty Times article, it's that only concentrating your efforts on generating visits and great site popularity stats will not guarantee you the real goal....a check.

March 11, 2006 at 08:23 AM in General Marketing